For his latest project, STL ad man Mark Schupp embraces a cheerier pursuit than making anti-heroin ads for the Super Bowl.
He's playing golf around Missouri.
Schupp has started a website, MoGolfTour.com, which will feature reviews and rankings, eventually, of every golf course in the state.
"There are 400-plus courses in Missouri, and I've now played 250," said Schupp, who is married to state Sen. Jill Schupp, D-Creve Coeur. He hopes to finish off the last course by the end of 2017.
Schupp said he is "officially retired," but still works on swlected creative projects. He said he will return in 2017 to produce another ad for the Olivette-based National Council on Alcoholism and Drug Abuse.
For the last two Super Bowls, Schupp has created 60-second spots that have drawn attention because of their stark, no-holds-barred message about the U.S. heroin epidemic.
Your weekly capsule of local news, life advice, trivia and humor from Post-Dispatch columnist Joe Holleman.