Jeanne Roberts Johnson
Age • 36
Family • Husband, Jay Johnson; son, Jay Johnson, Jr., 4
Home • Central West End
What she makes • Versatile and practical glamour jewelry designed and created by hand called Gigi by Jeanne. GiGi has a website store at GiGibyJeanne.com. GiGi jewelry can also be found at Missouri Botanical Garden Gift Shop; Discover St. Louis, gift shop in Southwest Terminal at Lambert Airport; Distinctions, 12354 Olive Street Boulevard; Jewel Angels boutique in Mid Rivers Mall; Cha Boutique, 9666 Clayton Road; The Designing Block, 7735 Clayton Road; A Young Concept Hair Salon, 13035 Olive Boulevard; Dream House Tea Room; 15425 Clayton Road, Ballwin; and online at ShoeCrush.com and 9thandElm.com.
You’re a lawyer, why’d you start making jewelry? I have been practicing law, as a transactional attorney, for more than 10 years. Prior to joining the Roberts Companies as general counsel, the first five years of my career was in private practice with a large law firm. In 2007, as a young associate, work was very time-consuming and stressful ... I needed a stress-reliever, a hobby to unwind from long days at work, (and) I followed my innate desire to nurture my passion for design by handcrafting jewelry. Self-taught, this hobby soon became a passion when friends and family began to take notice and often commissioned me to design my popular earrings for weddings, bridal parties and special occasions. I soon found success in hosting trunk shows and parties where I could make my collection available to the expanding clients collecting GiGi jewelry.
What inspires you? I draw inspiration from real women like my mother and grandmothers, who have influenced my personal style since I was a young girl. I also credit much of my design aesthetic to my love of travel, music, art, high-end fashion and my own personal lifestyle.
Your pieces are really sparkly. Do you have any plans for making casual jewelry? (Some) GiGi pieces are made with fine metals and semi-precious stones, for example, green jade, black onyx and red coral. A few of the all-metal GiGi pieces are the Neckgligee necklace, the Simple Cross necklace and the Vintage Gold Leaf set. What’s unique about GiGi is that all of the “sparkly” pieces can be worn casually. In other words, all GiGi pieces can be worn with casual attire in addition to formal or semi-formal attire.
Tell us about one of your favorites? One of my favorite GiGi pieces is the Antique Pearl necklace, an 8-foot long necklace that can be worn in many different ways. It’s made with white Swarovski pearls, gold findings and an antique silver-plated chain.
What’s next in terms of products and designs? I will be adding my new GiGi line, the Interchangeable Magnetic collection, to the GiGi website. Every piece … is magnetic and can be used interchangeably. (Note: A pendant from a necklace can become an earring or an accessory on a bracelet. A bracelet can extend a necklace or become a lariat style pendant.)
How much do your pieces cost? GiGi earrings range from $20 to $100; GiGi necklaces range from $40 to $200; and GiGi bracelets range from $35 to $175.
Debra D. Bass • 314-340-8236
@debrabass on Twitter