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Joe Holleman is a reporter for the St. Louis Post-Dispatch.

St. Louis Arch and redesigned entrance

The Arch and the redesigned circular entrance to the museum as seen from a helicopter over the Mississippi River in St. Louis on Tuesday, June 5, 2018. Photo by David Carson,

Come next week, St. Louis will join a mile-high club. Of sorts.

Starting Monday, the copy of "Southwest: The Magazine" tucked into the seat in front of you will feature our fair burg in a promotional article.

Appearing in the "Cities You're Missing" section of the publication, the 10-page story looks at numerous city attractions.

The usual suspects are included — the Gateway Arch, Forest Park, Union Station, The Muny, breweries, restaurants and trendy neighborhoods. But it also gives a shout to the Cortex Innovation Community, T-Rex business incubator and the St. Louis Mosaic Project.

The article quotes Enterprise Rent-A-Car chief executive Andy Taylor: "We're an affordable town, we're a charitable town and there's so much stuff going on here.

"That's the lure," Taylor said, "and people are biting."

At one point, writer Miles Howard describes St. Louis as a "big project that your friends are really excited about. That's what St. Louis feels like: a workshop of wonders and creators that's inexplicably flying under the radar."

Howard was in town earlier this year to research the story.

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