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The New York Times is giving ink to a STL bio-engineering firm working on making it possible for plants to glow at night, "Avatar"-style.

Alexander Krichevsky has started a company, BioGlow LLC, to commercialize glowing plants. It is located on the campus of the Danforth Plant Science Center in Creve Coeur.

According to the NYT article, Krichevsky led a research team from Stony Brook University which reported in 2010 they had created a tobacco plant that glowed entirely, albeit dimly, on its own.

The article also talks to several concerns opposed to the illuminating work.

Krichevsky declined to provide more information about his company.

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