Title: "Taking Aim"
Content: Greitens is standing in field, wearing a dark t-shirt and shouldering a military-style AR-15 carbine. "I'm Eric Greitens," he says into the camera, as the words, "Eric Greitens; Conservative. Navy SEAL" are superimposed next to him.
Greitens says: "For too long, Missouri has been run by career politicians, owned by corrupt consultants, high-paid lobbyists and special interests. ... Well, I'm no career politician. I'm a Navy SEAL."
He dons safety glasses, and continues: "And I'll take dead aim at politics as usual."
Greitens loads a magazine into the rifle, shown in close-up. He kneels and fires a series of shots into the distance. The next image, seen from over his shoulder, is a fiery explosion in the distance.
It cuts back to Greitens. "I'm Eric Greitens," he concludes, smiling. "If you're ready for a conservative outsider, I'm ready to fire away."
Notable: The ad went up on TV and cable channels statewide this week.