WASHINGTON • A nonprofit on Wednesday will begin airing ads boosting President Donald Trump in Missouri and nine other states as the president's approval rating slumps and his legislative agenda takes on water.
The blitz of $1 million in television ads and $300,000 in digital advertising, first reported by Bloomberg, is aimed at states where Trump won and Democratic senators will seek reelection in 2018.
Rather than attack the red-state Democrats such as Sen. Claire McCaskill, the ads will trumpet Trump's early achievements, including withdrawing from the Trans-Pacific Partnership trade deal and approving the Keystone XL pipeline. The ads do not mention the GOP health care bill, which Republican leaders pulled last week in the face of bipartisan opposition.
Trump's approval rating dipped to 36 percent in the latest Gallup poll, a low never reached by presidents Barack Obama or Bill Clinton. (George W. Bush saw his approval rating dip to 25 percent in the closing days of his presidency, and most of his predecessors dating back to Harry Truman registered lower approval numbers than Trump's latest.)
The ads come from a nonprofit called Making America Great run by Rebekah Mercer, one of Trump's biggest campaign donors.