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St. Louis-based Branding Agency Specializes in Insights-Driven Solutions


St. Louis– (August 23, 2019) – Dovetail, a brand communications agency in St. Louis is soaring high in the marketing industry by garnering multiple awards for its insights-driven campaigns for clients.  


Dovetail’s work was just awarded ‘Best of Show’ from two insurance marketing associations, the Insurance Marketing and Communications Association (IMCA and the American Association of State Compensation Insurance Funds (AASCIF) for its “Producer Playbook” video series for Missouri Employers Mutual (MEM). The insurance company tapped Dovetail to raise awareness of its expansion into five new markets and to educate workers compensation sales ‘producers’ on the capabilities and advantages of working  with MEM.  The series of brief videos ‘coach’ producers on helping clients keep workplaces and employees safe and reduce injuries.  Competition judges noted that the sports-themed series is

“bold. . . engaging. . . clear and well-executed.”


“Expanding into new markets is a tremendous opportunity that mandates an engaging awareness and educational campaign for our partners,” says Jennifer Peck, Vice Present of Marketing and Communication at Missouri Employers Mutual.  “Dovetail delivered a creative, research-driven solution that’s increasing understanding and confidence in our companies.  Mission accomplished!”


Just ahead of the two “Best of Show” awards, the American Society of Association Executives (ASAE) conferred the Gold Circle award to Dovetail for “United in Possibilities” a membership retention and growth campaign

for the American Optometric Association.


“Associations are comprised of members and it’s important to make sure each is aware of, and takes full advantage, of all the benefits we offer,” says Jennifer A. Frawley, CAE, Director, Affiliate Relations and Membership Group for the American Optometric Association. “United in Possibilities met our goals and effectively engaged our target market.”


The Dovetail momentum continues to build as Small Business Monthly just announced that the agency has been named to the Future 50 List, a select group of the area's top 50 small companies. 



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Dovetail is a specialized brand communication agency and a dedicated champion of challenger brands.  The award-winning agency is located in St. Louis’ historic Central West End neighborhood.   For more information, visit; call +1 314 361 9800 or email


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