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Insurance Plus Joins Valley Insurance Agency Alliance

Insurance Plus Joins Valley Insurance Agency Alliance

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Insurance Plus owners Denise Nelson (left) and Tina Marso

New agency is sister company of Accounting Plus

Insurance Plus, LLC recently joined Valley Insurance Agency Alliance (VIAA), a cohesive family of more than 130 independent insurance agencies in Missouri and Illinois.  Insurance Plus—which merged with VIAA member Mulligan Insurance—is the sister company of Accounting Plus, Inc., a full-service accounting and payroll firm that has served the mid-Missouri community since 1992.


Insurance Plus was recently founded by Accounting Plus owners Denise Nelson and Tina Marso.  The new agency specializes in commercial insurance, specifically “pay as you go” workers compensation policies, as well as home, auto and life insurance.  Insurance Plus is located at 1604 Business Loop 70W in Columbia, Mo. at the headquarters of sister company Accounting Plus, which provides customers with a one-stop shop experience for all their accounting, tax and payroll needs.


Mulligan Insurance owner Lance Hall joined Insurance Plus as the Director of Operations.  He brings more than 20 years of insurance industry experience to the agency.


“We are so excited about the opportunities that VIAA brings to our agency, and Lance’s background and expertise complement our agency and client’s needs,” said Nelson.  “We look forward to Insurance Plus providing the same commitment and dedication that Accounting Plus has offered to the community for over 30 years.”


“The ability to partner with such a well-respected company within our community made the decision to merge very attractive,” said Hall.  “I look forward to working with both current and future clients of Accounting Plus for many years to come.”


Founded in 2006, VIAA generates more than $250 million in written premium and is the regional founding member for the Strategic Insurance Agency Alliance (SIAA), a more than $8 billion national alliance.


For more information about Insurance Plus, call (573) 615-0291 or visit

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