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Just in Time for BBQ Season in St. Louis | ‘Damn Good Meat Rubs’ Are Now Available to Local ‘Grillheads’ at Schnucks

As of April 29th, what started out as a lockdown daydream hit the big time as 82 local Schnucks stores began carrying two meat rubs from childhood friends and now business partners, Aaron Kirchner and Josh Anderson. They launched Grillheads in June of 2020 as businesses shut down due to COVID lockdowns and home cooking ramped up.

Their goal was to make it easy for those wanting to try their hand at grilling. Kirchner remembers his first time standing in front of a ‘rub wall’ and feeling totally overwhelmed, “When I first bought a new grill, it took a lot of research to try and figure out what was needed to really master the craft. I wasted so much money trying to find high-quality grilling supplies and dry rubs to help me get started.”

With Grillheads rubs, he says, "We are helping the backyard griller become more confident in their craft by streamlining the grilling process. Now, anyone can grill amazing food at home.”

Queen Bee and Oh. My Garlic can be found in 13 oz. shakers for $10.99 near the butcher department and are the perfect way to spice up smoked pulled pork, St. Louis-style ribs, wings, burgers and more.

In addition to Schnucks and the Grillheads website, the rubs can also be found locally in The Wine and Cheese Place and LeGrand’s. It is important for both Kirchner and Anderson to grow the St Louis market first, as their hometown is recognized nationally for its BBQ.

"We are building awareness one rub bottle at a time. We are confident that if we can deliver the backyard champion experience we promise, word will spread about this crazy little idea called Grillheads Supply Co. I mail out every single order from St. Louis while Josh manages the site and marketing back in Russellville and we still respond personally to each person who reaches out. This business is truly being built shaker by shaker.”

Grillheads Supply Co is a privately-owned, Missouri-based grilling supply company that offers a line of rubs manufactured in St. Louis and a curated selection of grilling tools available on Amazon or their website at


Aaron Kirchner


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