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Hygienic, fume-free luxury nail experience enters St. Louis market 

St. Louis, MO –PAINT Nail Bar, St. Louis’ first luxury nail affair owned by Dustin and Whitney Cole, opens its doors at 18 The BLVD in Brentwood (in the boulevard development) on September 13. Doors will open at 10:00 am and a grand opening party, featuring food and beverages, will be held on Saturday, September 14, beginning at 6:00 pm. The event is open to the public, and everyone is invited to come and go throughout the evening and explore the space. 

PAINT Nail Bar is a true luxury nail affair—from the moment you walk in the door. The first thing you’ll notice is that it looks—and smells—unlike any other nail salon you’ve ever been in—and that’s the point.  

“At PAINT, we are all about the health and integrity of the natural nail, and everything in our salon focuses on that,” said Cole. “As far as the PAINT experience, it is unlike any other. In fact, when I first walked into PAINT Nail Bar in Sarasota, Florida, I knew I had to find a way to bring this to St. Louis. It is a place that welcomes people of all ages and encourages community.”

PAINT offers a high-end, hygienic, and environmentally friendly experience, at an affordable price point. All tools used during nail services are sterilized in a hospital-grade autoclave—the same ones used in surgical centers and dental offices. Certain tools, such as buffers and manicure sticks, are used only once.  All polish lines used are nontoxic and 5-7-9 free meaning they don’t contain formaldehyde, formaldehyde resin, toluene, camphor, or DBP (Dibutyl phthalate).  PAINT also utilizes water-based gel polishes that will not damage the natural nail.  LED lamps, as opposed to UV lamps are used and only ceramic pedicure basins (as opposed to pedicure whirlpool jets) are used because they are guaranteed to not harbor bacteria. You are free to enjoy the scent of the champagne you will undoubtedly be served because there are no chemicals, acrylics, or drills.

This location, the 10th overall, and only the second in the Midwest, offers several services from traditional manicures and pedicures to a sculpted gel option and a mini PAINT designed for kids age 10 and under. At just under 2300 square feet, the location will open with an amazing staff of nail technicians and an array of jewelry and accessory lines brought in by various local artisans and small businesses from across the country. 

“PAINT provides luxury in a healthier environment—and a healthier place to work for the nail technicians,” said Cole. “Everyone, including pregnant women and children, can come in feeling confident they won’t be assaulted with harmful fumes and products. Music will be playing, and drinks and treats await our customers.  We are truly more than ‘just a nail salon’.” 

Although walk-ins are welcome, appointments are highly recommended. PAINT welcomes parties, bridal showers, corporate meetings, birthdays, and more. The Coles plan to add additional PAINT Nail Bar locations throughout the region over the next three years.  For more information or to make an appointment, please visit or call 314.442.6882.  You can also find PAINT on Instagram and Facebook: @paintstlouis and  

About PAINT Nail Bar

PAINT Nail Bar was founded in 2013 by Mark and Michele Schlossberg after they moved to Sarasota, Florida and struggled to find a healthy, safe, and reasonably-priced nail salon. Keeping environment and hygiene top-of-mind, PAINT Nail Bar is fume, chemical, and acrylic free. The environment is chic, luxe, and healthy—for the customers and the staff. They offer a wide array of services including their signature services: Lickety-Split, Uptown Girl/Guy, Talk of the Town (their luxury offering), Sculpted Gel Services, and a Mini Paint experience, designed for kids age 10 and under. Today, PAINT Nail Bar is rapidly growing with 10 open locations: Sarasota, FL; Aventura, FL; Lubbock, TX; Rochester, MI; Charlotte, NC; St. Pete, FL; Nashville, TN; Wayzata, MN; Overland Park, KS; and St. Louis, MO with more on the way. For more information, visit

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