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St. Louis-based The Normal Brand, now found in 500 retail stores across the country, to open its fourth brand store in Kirkwood in September

KIRKWOOD, MISSOURI – September 28, 2022 – Fast growing, family-owned and operated men’s and women’s apparel company, The Normal Brand, opened its fourth brand store in the heart of downtown Kirkwood, Missouri, on September 28th.

The company opened its first brand store in 2019 in Clayton, at 8809 Ladue Road which was just voted the number one men’s store in St. Louis for the 2nd year in a row. Highly sought after, The Normal Brand’s apparel can be found in 500 retail stores across the United States, including their other brand stores in Nashville, TN and Kansas City, MO. The Brand also sells online across the United States and globally at

A true family affair, the Sansone family is made up of seven brothers and three sisters. Three of the brothers, Jimmy, Lan, and Conrad, run The Normal Brand. Kirkwood was a natural landing spot for the next store expansion as the brand continues to grow its presence in its native St. Louis territory. The matriarch of the Sansone family, Kathryn Sansone, helps design The Normal Brand’s stores with other members of The Normal Brand team.

“Kirkwood has supported The Normal Brand since the beginning. It’s one of the most unique neighborhoods in the country with a strong community of people and businesses. We hope that The Normal Brand adds some value to an awesome city.” Said Conrad Sansone, Brother and Co-Owner of The Normal Brand.

“Our goal in our stores is to make the people leave happier than when they first walked in. We place a big emphasis on the store experience and are very event driven. We hope that people who visit us feel welcomed like they are at home. We’re excited to introduce our Fall 2022 line to the people of Kirkwood.”

Seeking an alternative to popular trends of branded apparel at the time, Jimmy Sansone started The Normal Brand in 2015 in their parent’s basement with the help of the whole family. Brothers Lan and Conrad joined soon after to aid in expanding the company, and they now run it together.

The brand is represented in St. Louis by Nikko Sansone of Sandeema and Mark Kornfeld of Sansone Group.

The Normal Brand Kirkwood store opened doors to the public on, September 28, 2022 at 10 AM and will hold a soft opening party on Saturday, October 1. Store Hours will be 10 AM-7:00PM. The store is located at 110 N Clay Avenue, Kirkwood, MO 63122. The Soft Opening Party will include complimentary Pretzel Boys, Pete’s Pops, Bloody Marys, Mimosas, and Cold Beer from 11 AM-2PM. There will also be a special appearance by Andy Strickland and Cam Janssen of the Cam and Strick podcast and the STL Blues.


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