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ST. LOUIS, MO, June 6, 2019 – Eye Care Charity of Mid-America has announced today that it will now be recognized as Eye Thrive.


Founded in 2004 by William Jehling, Eye Care Charity of Mid-America has prescribed and dispensed new glasses for more than 15,000 children in need in the St. Louis area. Eye exams and glasses are provided at no cost to the families or schools.


The new name, Eye Thrive, puts the nonprofit’s mission up front, focusing on the goal of empowering children to pursue their full potential. The new logo conveys Eye Thrive’s ultimate goal—to give children the ability to see clearly. It also highlights the pride a child feels when he or she is given the tools to thrive in life.


“I am thrilled to share Eye Thrive with the community we are so fortunate to serve,” said Executive Director Kate McKearn. “Eye Thrive will continue to reflect our mission and highlight the impact of our services: the happiness, confidence, and potential in the lives of the children we serve.”


Eye Thrive will continue using its state-of-the-art and re-imagined Mobile Vision Clinic to improve as many children’s lives as possible. The vision of Eye Thrive is to visit 180+ schools, and provide 5,000+ free eye exams and 6,000+ pairs of glasses every year.  


Eye Thrive relies on donor support. “I am so thankful to all our supporters,” said founder William Jehling. “With your ongoing support, we will continue to improve the lives of tens of thousands of children who need our services.”


To support Eye Thrive, please visit


Eye Thrive will launch updated branding across all materials and a new website in the coming months.




For more information about this rebranding or about Eye Thrive, please contact Kate McKearn, Eye Thrive Executive Director, at 314-736-1400 or

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