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Mizzou athletics moves to digital ticketing

Mizzou athletics moves to digital ticketing

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BenFred: University South Carolina vs University of Missouri

The Missouri Tigers take the field during pre-game introductions before last season's game against South Carolina. (Post-Dispatch photo by David Carson)

Say goodbye to paper tickets for Mizzou home games, Tiger fans.

MU’s athletics department will shift to a digital ticket system for all home football, men’s and women’s basketball games for the coming season, MU announced Monday. The policy change is similar to the St. Louis Blues' switch to digital ticketing for the 2018-19 season.   

MU expects its new mobile entry process to save time and cut down on hand-to-hand contact at Memorial Stadium and Mizzou Arena as fans will be required to download tickets to their smartphones via the Mizzou Tigers app and through the school’s partnership with Ticketmaster. The school will no longer accept paper tickets at any athletics venue.

"There are going to be several challenges as athletics venues across the nation begin to open following the COVID-19 pandemic, and as a department, we will continue to stress the fan experience and safety at all of our events, and digital ticketing will play a key role in both of those areas moving forward," Mizzou athletics director Jim Sterk said. “The convenience of digital ticketing is something I know our fans have been intrigued by for a long time, and that was confirmed during the focus groups we held as part of the decision-making process.

"Nearly 30 percent of all fans entering Mizzou Football games in 2019, including 99.5 percent of our students, successfully used a mobile device for entry. In addition, this move will also provide a significant financial savings to the department during these challenging times we are in. When you put it all together, we believe this move is right for Mizzou Athletics and its fans at this time."

Season ticket holders for the 2020 football season will receive detailed instructions for downloading their tickets before the season’s first game, scheduled, for now, for Sept. 5 against Central Arkansas. MU will also post online instructional videos to guide fans through the process.

Mizzou’s announcement addressed several possible answers fans might have about the new ticketing system: 

Q: Why is Mizzou Athletics moving to a digital ticketing delivery system?

A: Digital tickets will provide a secure and contactless environment for our fans while also providing:

Fast and easy entry to all Mizzou Athletics venues using your mobile phone or smart device

Instant access to your season tickets through the Mizzou Athletics app after they are loaded into your Mizzou TicketMaster account (two weeks prior to season's first home event)

The ability to manage, transfer and sell tickets at any time

Reduced risk of lost, stolen, counterfeit or forgotten tickets

Financial savings to the athletics department in a challenging climate by eliminating printed tickets

Q: Did Mizzou Athletics survey any of its fans before making this decision?

A: Yes, the TSF (Tiger Scholarship Fund) staff conducted zoom meetings with our fans, and they were supportive of making the move to digital tickets.

Q: How will the mobile ticket delivery work?

A: Starting this fall, Mizzou Athletics will no longer print and mail game tickets to fans or offer a printable PDF option. This decision was made to move to a contactless entry for the safety of our fans, while also protecting fans tickets from fraud and counterfeit problems that have accompanied PDF print at home tickets in previous years.

Printed PDF tickets WILL NOT be accepted at any Mizzou Athletics venues for admittance. Beginning this year, all tickets will be fully digital and accessible only via your mobile device. In short, your phone is your game ticket to watch the Tigers!

Q: Where can I download the Mizzou Athletics app at?

A: Fans can download the Mizzou Athletics app free of charge from the App Store or Google Play. The app is a great source of information on all your favorite Mizzou teams, as well as your ticket into the game!

Q: Will parking passes be affected by Mizzou's move to digital ticketing?

A: No. Mizzou Athletics will continue to print and mail you your parking passes as in past years.

Q: What if my friend(s) and I arrive to the game at different times?

A: As in past years, each person entering the game will need a ticket to get in. You can transfer tickets to each member of your party individually prior to your arrival.

Q: What if my smartphone or phone battery dies on game day?

A: Fans can go to our Memorial Stadium ticket resolution windows, at Gate 1, as well as the main box office at Mizzou Arena for assistance. Mobile help desks will also be available on each side of Memorial Stadium to assist fans on game day. Additional information will be sent to ticket holders in advance of the game to handle issues such as this.

Q: May I have multiple tickets on one phone?

A: Yes, you will have the ability to swipe through multiple tickets on your phone. However, we recommend transferring each person their ticket in case you wish to enter the facility at separate times.

Q: May I transfer my tickets more than one time?

A: No. Tickets may only be transferred once, however, a transfer may be cancelled before it is completed.

Q: Will I receive an email receipt that my transfer has been initiated and also when the tickets are received? 

A: Yes, you will receive confirmation via email that the transfer has been completed.

Q: May I use digital tickets if I do not have smartphone?

A: No. We recommend contacting the Mizzou Athletics Ticket Office to make arrangements ahead of time as you will not be able to use the digital ticket option on game day without a smartphone.

Q: Can digital tickets be downloaded onto my desktop computer?

A: No. A barcode transferred to paper is not accepted at entry. Mobile tickets on a mobile device are the only acceptable tickets for entry into the game.

Q: Is there in-venue Wi-Fi so I can download my tickets at the game?

A: Our venues are equipped with Wi-Fi, however, to guarantee a smooth entry, we recommend downloading your tickets prior to arriving at the venue. They can be saved directly to the Mizzou Athletics app, Apple Wallet or Google Pay Wallet.

Q: Does a season ticket holder with a current online TicketMaster account have to create another one to access their tickets on the Mizzou App?

A: No, please use your current Mizzou TicketMaster account, otherwise your season tickets will not be on the account.

For further assistance, Mizzou asks fans to contact the Mizzou Athletics Ticket Office at 1-800-CAT-PAWS.

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