The Rams, who abandoned St. Louis four seasons ago, played in the late afternoon slot Sunday in a game that for the most part took place at the same time the Chiefs were in action.
Both contests were televised in the Gateway City, and the club that once was adored but now is despised by many St. Louisans out-rated the team that remains in the state and still tries to make inroads into the market but voted in favor of the Rams’ request to the NFL to move to Los Angeles.
Nielsen, which tracks viewership, says that 8.2 percent of homes in the area tuned in to Fox’s telecast (KTVI, Channel 2 locally) of the Rams’ 27-9 victory over New Orleans in a rematch of last season’s controversial NFC title contest. And this one had its share of controversy, too.
Meanwhile, CBS’ telecast of the Chiefs’ 28-10 conquest of Oakland (on KMOV, Channel 4) drew a 6.6 rating.
Those actually were the two lowest-rated games of the day as they split the audience from 3-6:30 p.m. (The KC game began at 3:05 and ended approximately 6:15 p.m.; the Rams’ contest ran from 3:25 to about 6:30.)
NBC’s night game, Atlanta’s 24-20 victory over Philadelphia (KSDK, Channel 5) led the way locally with a 9.7 rating. The rare standalone noon telecast, Green Bay’s 21-16 triumph over Minnesota, was at 9.4. KMOV, which contractually could show only one game that day, opted for the Chiefs over a noon contest.