The Blues’ storybook surge to winning the Stanley Cup last spring, plus a strong start to the current season, have sparked a rise in the team’s local television viewership.
Ratings for their prime-time telecasts on Fox Sports Midwest are up 11 percent over the same point last season. Nielsen, which tracks such things, says 3.8 percent of homes in the market with a TV have been tuning in on average — with the figure for November at 4.1. And the rating for all of FSM’s Blues telecasts, including a Monday afternoon game, is 2 percent higher.
The numbers are strong in two of FSM’s key demographics for Blues games — men ages 25-54 as well as adults ages 18-34. Both are No. 1 in the market for prime-time telecasts.
FSM’s overall figure undoubtedly would be much higher if it had shown the season opener, the team’s first game ever as the reigning NHL champion. But NBCSN had exclusive rights to show that game nationally, and in St. Louis it drew the best rating ever for a Blues regular-season game shown on a cable outlet. It was seen in 9.4 percent of homes in the market with a TV.
Meanwhile, FSM reports that its streaming of Blues games (on Fox Sports Go) is up 11 percent.